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Sony XRA42A90KU 48″ Smart 4K Ultra HD HDR OLED TV with Google TV & Assistant – Black &dash G Rated

SONXRA42A90KU

Experience a next generation TV experience to the next level with this 42" Sony Bravia OLED TV. The revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours. Pairing Sony's OLED panel with XR OLED Contrast Pro, this TV boosts colour and contrast in bright areas for unprecedented pure blacks and peak brightness. Combined with Cognitive Processor XR™, it enhances pictures in the same way as your eyes focus for extraordinary realism and clarity. Whatever you're watching will be upscaled close to 4K2 quality thanks to the unique Cognitive Processor XR™. XR Super Resolution detects individual objects in a picture and reproduces virtually real world textures on screen. Meanwhile, a clever light sensor optimises picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones for a perfect picture.

    Product Features

    • Cognitive Processor XR™ enhances picture to suit your eyes' focus
    • XR OLED Contrast Pro boosts colour and contrast
    • XR Super Resolution delivers real world resolution
    • Dimensions: 93.3cm (H) x 55.1cm (W) x 22.5cm (D)

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XR Super Resolution detects individual objects in a picture and reproduces virtually real world textures on screen.