News

We are excited to announce the promotion of Hannah Forbes

We are thrilled to announce the promotion of Hannah Forbes to Director of Marketing and Brand Strategy for Forbes Rentals and Forbes Professional. This well-deserved recognition reflects her exceptional contributions, strategic vision, and dedication to driving growth across both our commercial and consumer businesses.

As a third-generation member of the Forbes family, Hannah has played a key role in shaping the brand and content strategy for the group for many years. Her promotion marks an important step as she takes on a more strategic leadership role, helping to shape the future of our marketing while reinforcing the values established by her grandfather when he founded the business in 1926.

Reflecting on her promotion, Hannah shared:

“Forbes has been a huge part of my life, and I am incredibly proud of the legacy my grandfather started nearly a century ago. My father and uncle have grown the business from a small local operation to a nationwide company, and I’m excited to continue that journey. I look forward to working with our CEO, Kevin Herring, and our wider team to drive our success forward while ensuring we remain true to our core values.”

Hannah has been instrumental in developing our company’s voice and positioning, defining rental as a lifestyle choice and highlighting the long-term relationships we build with our customers. She leads our sustainability commitments internally and is committed to driving awareness of both the sustainable and affordable benefits of renting. As an extension of that position, she ensures that we continue to engage meaningfully with our audience through social media, email marketing, and digital campaigns.

Her leadership has also been pivotal in securing high-profile industry awards, reinforcing Forbes’ reputation as a trusted and innovative brand.

Hannah's promotion marks an exciting new chapter, ensuring our marketing strategy continues to evolve while staying true to our commitment to customer service, affordability, and sustainability.

Our CEO, Kevin Herring, commented:

“Having worked closely with Hannah for many years, I can confidently say this promotion is well deserved. Her commercial and strategic insight, combined with her creativity, have been instrumental in driving our growth and shaping the Forbes brand. She has consistently ensured that our marketing efforts align with our broader business goals, and her ability to innovate while staying true to our core values has been exceptional. I have every confidence that, in her new role, Hannah will continue to elevate our marketing strategy and strengthen our position in the market. I’m excited to see the impact of her leadership over the coming years.”